

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never…
Fans who attended the Tennessee Titans game versus the Houston Texans at Nissan Stadium on Sunday December 3, 2017 were treated to an exciting afternoon of division rivalry football. Titans fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. 75 fans pledged to be Good Sports – designated…
Fans who attended the Washington Redskins game versus the New York Giants at FedExField on Thursday November 23, 2017 were treated to an exciting day of division rivalry football. Redskins fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC East rivals. 148 fans pledged to be Good Sports – designated drivers for…
Soccer United Marketing (SUM), Bud Light and TEAM Coalition encouraged supporters to be responsible while attending the 2017 Mexican National Team Tour and Fútbol Fiesta on Saturday, May 27th at Los Angeles Memorial Coliseum. Before the match, 164 supporters pledged to be responsible in the Fútbol Fiesta. Everyone who made the Bud Light Good Sport pledge had the opportunity to…
D.C. United hosted the first Heineken Designated Driver Challenge match of the season when the Club faced off against the Chicago Fire on May 20, 2017. Supporters cheered on the home side responsibly by pledging to get home safely and earning D.C. United additional points in the challenge. Before the match kicked off, 81 supporters helped the Black &…
Fans who attended the Los Angeles Angels of Anaheim games versus the Oakland Athletics at Angel Stadium on April 25-27, 2017 were treated to a great week of baseball. Hundreds of fans helped the Angels earn points in the Budweiser Good Sport Designated Driver Challenge against the A’s. Each pledge to be a designated driver earned the Angels 1 point…
The Washington Redskins were recognized on April 19, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the New York Giants. Representatives from the Redskins and TEAM Coalition gathered for the celebration. The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at…
TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2017 Pro Bowl in Orlando, Florida on Sunday January 29, 2017 and Super Bowl LI in Houston, TX on Sunday February 5, 2017. Throughout the 2016 NFL season, each NFL…