TEAM Coalition traveled to Frisco, TX for the 2018 NCAA Division I Football Championship on January 6, 2018 to reward fans who made the Responsibility Has Its Rewards pledge to: • Always Buckle Up – Every Trip, Every Time • Never Drive Drunk • Always Have a Designated Driver • Never Provide Alcohol to Anyone Under
While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never
Fans who attended the Seattle Seahawks game versus the Arizona Cardinals at CenturyLink Field on Sunday December 31, 2017 showed amazing support for the Seahawks. Seahawks fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. 80 fans pledged to be Good Sports – designated drivers for their group. Fans registered at
Fans who attended the Pittsburgh Steelers game versus the Cleveland Browns at Heinz Field on Sunday December 31, 2017 showed amazing support for the home team. Steelers fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their AFC North rivals. 196 fans pledged to be Good Sports – designated drivers for their group.