Responsibility Has Its Rewards Sweepstakes®
The Responsibility Has Its Rewards® campaign promotes traffic safety, positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include member organizations, NHTSA – the U.S. Department of Transportation’s National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers and broadcasters.
Key Campaign Messages
- Fans Don’t Let Fans Drive Drunk – Always Have Designated Driver
- Buckle Up – Every Trip, Every Time
- We Don’t Serve Teens – Never Provide Alcohol To Minors