Responsibility Has Its Rewards Sweepstakes®

The Responsibility Has Its Rewards® campaign promotes traffic safety, positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include member organizations, NHTSA – the U.S. Department of Transportation’s National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers and broadcasters.

Key Campaign Messages

  • Fans Don’t Let Fans Drive Drunk – Always Have Designated Driver
  • Buckle Up – Every Trip, Every Time
  • We Don’t Serve Teens – Never Provide Alcohol To Minors

TEAM Coalition partners with its five professional sports league members to offer fans and supporters the Responsibility Has Its Rewards (RHIR) sweepstakes. Fans who pledge to be responsible drinkers or designated drivers at professional sporting events are entered to win amazing prizes. Click on any of the images below to learn more about the RHIR sweepstakes.

  • Baseball Baseball Sweepstakes
  • MLS MLS Sweepstakes
  • NASCAR NASCAR Sweepstakes
  • NBA NBA Sweepstakes
  • NFL NFL Sweepstakes
  • NHL NHL Sweepstakes

Corona Extra, Modelo Especial and TEAM Coalition are committed to rewarding fans for making responsible choices. From stadiums to concert halls to fight night, a great night out always ends with a safe ride home. Plan ahead so you can Relax Responsibly.

TEAM Coalition and the NCAA encourage college sports fans to be responsible by taking a pledge to to prevent drunk driving and promote responsible fan behavior by encouraging everyone to make the following promise:

  • Never drive drunk
  • Always have a designated driver
  • Never provide alcohol to anyone under 21 years of age
  • Always buckle up – every trip, every time

TEAM and NCAA reward fans at six championship events annually.