News

Responsible Fans at the 2018 NCAA FCS Championship

TEAM Coalition traveled to Frisco, TX for the 2018 NCAA Division I Football Championship on January 6, 2018 to reward fans who made the Responsibility Has Its Rewards pledge to: • Always Buckle Up – Every Trip, Every Time • Never Drive Drunk • Always Have a Designated Driver • Never Provide Alcohol to Anyone Under

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Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never

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Alcohol Responsibility at 2018 Bridgestone NHL Winter Classic

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Bridgestone NHL Winter ClassicTM at Citi Field in Flushing, NY. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! Prior to the game on January 1, 2018, 60 NHL fans made the pledge never to drive drunk, always to have a designated driver and

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#SeahawksDesignate vs. Cardinals 2017

Fans who attended the Seattle Seahawks game versus the Arizona Cardinals at CenturyLink Field on Sunday December 31, 2017 showed amazing support for the Seahawks. Seahawks fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. 80 fans pledged to be Good Sports – designated drivers for their group.  Fans registered at

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#HereWeGoResponsibly Steelers vs. Browns 2017

Fans who attended the Pittsburgh Steelers game versus the Cleveland Browns at Heinz Field on Sunday December 31, 2017 showed amazing support for the home team. Steelers fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their AFC North rivals. 196 fans pledged to be Good Sports – designated drivers for their group. 

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#ResponsibleRams vs. 49ers 2017

Fans who attended the Los Angeles Rams game versus the San Francisco 49ers at the Los Angeles Memorial Coliseum on Sunday December 31, 2017 showed amazing support for the Rams. Rams fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. 131 fans pledged to be Good Sports – designated

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#TitanUpResponsibly vs. Jags 2017

Fans who attended the Tennessee Titans game versus the Jacksonville Jaguars at Nissan Stadium on Sunday December 31, 2017 showed amazing support for the Titans. Titans fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. 75 fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a

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#ResponsibleColts vs. Texans 2017

Fans who attended the Indianapolis Colts game versus the Houston Texans at Lucas Oil Stadium on Sunday December 31, 2017 showed amazing support for the Colts even against a formidable opponent. Colts fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. 114 fans pledged to be Good Sports – designated drivers

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TEAM Coalition