Responsible fans were rewarded at the Gander RV 400 at Pocono Raceway on July 28, 2019. The track, NASCAR, and TEAM Coalition partnered to promote responsible alcohol consumption and fan behavior. 241 fans made the pledge to be responsible drinkers. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir
TEAM Coalition and Miller Lite celebrated responsibly at the 2019 Monster Energy NASCAR Cup Series Foxwoods Resort Casino 301 at New Hampshire Motor Speedway on Sunday July 21, 2019. 288 fans made the pledge to never drink and drive and always have a designated driver. All of them had the opportunity to receive a free souvenir
Major League Baseball (MLB), the Cleveland Indians, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 5-9, 2019. Responsibility Has Its Rewards is a MLB league-wide sweepstakes which awards one randomly–selected individual who pledged to drink responsibly with a trip to the All-Star Game presented
TEAM Coalition traveled to TD Ameritrade Park Omaha in Omaha, Nebraska for the 2019 NCAA Men’s College World Series on June 14 – June 21, 2019. 673 responsible fans participated in the activation while enjoying the pre-game festivities at Fan Fest. Over the course of the event, 254 photos were taken in front of a larger-than-life baseball
Responsible UFC fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards Sweepstakes at the UFC 238 Fan Fest outside United Center in Chicago, IL on Saturday, June 8, 2019. This was the first UFC fight where Modelo Especial,® Modelo Negra® and TEAM Coalition partnered to promote responsible drinking. 288
Oakland, CA – Golden State Warriors fan Flavia Hsiung was uniquely excited for Game 3 of the NBA Finals 2019 presented by YouTube TV last night. Ms. Hsiung was named “Designated Driver for the Season” for the Warriors and attended Game 3 as a grand prize winner of the “Responsibility Has Its Rewards” sweepstakes. Hsiung and her
TEAM Coalition traveled to USA Softball Hall of Fame Stadium in Oklahoma City, OK for the 2019 NCAA Women’s College World Series from May 30 to June 2, 2019. With alcohol served, TEAM was there to reward fans who made the Responsibility Has Its Rewards pledge to: • Buckle Up – Every Trip, Every Time • Never Drive
Toronto, ON – Toronto Raptors fan Ali Mohsenian was uniquely excited for Game 1 of the NBA Finals 2019 presented by YouTube TV last night. Mr. Mohsenian was named “Designated Driver for the Season” for the Raptors and attended Game 1 as a grand prize winner of the “Responsibility Has Its Rewards” sweepstakes. Mohsenian and his guest enjoyed
Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 24, 25 and 26, 2019) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake
