Responsibility Has Its Rewards Sweepstakes
TEAM Coalition and Major League Soccer support the designated driver programs at MLS stadiums every season with a special incentive called the Responsibility Has Its Rewards (RHIR) sweepstakes. Supporters who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one Designated Driver for the Season from each club is selected. The Designated Drivers for the Season from the clubs that compete in MLS CupTM will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is a trip for two (2) to MLS Cup including two (2) tickets to the game, round trip airfare and hotel accommodations (if necessary).
A First Prize for the RHIR sweepstakes is also awarded. The remaining Designated Drivers for the Season whose clubs do not compete in MLS Cup are qualified to win the first prize. The first prize is a trip to MLS All-Star Game during the next MLS season. That winner will be chosen randomly from the remaining Designated Drivers for the Season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes are all MLS supporters who pledged to be the designated driver for their friends and family at an MLS stadium during the regular season. Entry was also available online at www.rhir.org or by mail.
To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in MLS markets, and they were also played on the video boards in MLS stadiums. The radio PSAs aired on local radio stations and national radio networks.