Responsibility Has Its Rewards Sweepstakes
TEAM Coalition and the National Football League are supporting the responsible fan programs at all NFL stadiums every season with a special incentive. Every stadium offers fans a responsible fan program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up. Fan who are over 21 years of age who plan to drink alcohol at the game, pledge to have a designated driver to ensure that they get home safely.
At the end of the season, one responsible fan from each team will be selected as the Responsible Fan for the Season. The Responsible Fans for the Season from the teams that compete in Super Bowl will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is a trip for two (2) to the game, including two (2) tickets, round trip airfare, and hotel accommodations (if necessary).
A First Prize for the RHIR sweepstakes is also awarded. The remaining Responsible Fans for the Season whose teams do not compete in Super Bowl are qualified to win the first prize. The first prize is a trip to Pro Bowl. That winner will be chosen randomly from the remaining Responsible Fans for the Season. The Pro Bowl trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes are all NFL fans who pledged to be responsible and prevent drunk driving at an NFL stadium during the regular season. Entry is also available online at www.rhir.org or by mail.
To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NFL markets, and they were also played on the video boards in NFL stadiums. The radio PSAs aired on local radio stations and national radio networks.