TEAM Coalition and the National Football League are supporting the designated driver programs at all NFL stadiums during the 2018 season with a special incentive called the Responsibility Has Its Rewards (RHIR) sweepstakes. Every stadium offers fans a designated driver program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one Designated Driver for the Season from each team is selected. The Designated Drivers for the Season from the teams that compete in Super Bowl LIII will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is a trip for two (2) to the Super Bowl, including two (2) tickets to the game, round trip airfare and hotel accommodations (if necessary).
A first prize for the RHIR sweepstakes is also awarded. The 30 remaining Designated Drivers for the Season whose teams do not compete in Super Bowl are qualified to win the first prize. The first prize is a trip to the 2019 Pro Bowl® in Orlando, FL. That winner will be chosen randomly from the remaining 30 Designated Drivers for the Season. The Pro Bowl® trip includes two (2) tickets to the game, round trip airfare and hotel accommodations (if necessary).