Responsibility Has Its Rewards Sweepstakes
TEAM Coalition and the National Basketball Association are supporting the designated driver programs at NBA arenas every season with a special incentive called the Responsibility Has Its Rewards (RHIR) sweepstakes. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one Designated Driver for the Season from each team is selected. The Designated Drivers for the Season from the teams that compete in The NBA Finals will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is two (2) tickets to the first game of The Finals played at the arena of their favorite NBA team.
A first prize for the RHIR sweepstakes is also awarded. The remaining Designated Drivers for the Season whose teams do not compete in The NBA Finals are qualified to win the first prize. The first prize is a trip to the NBA All-Star Game during the next NBA season. That winner will be chosen randomly from the remaining Designated Drivers for the Season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes were all NBA fans who pledged to be the designated driver for their friends and family at an NBA arena during the regular season. Entry was also available online at www.rhir.org or by mail.
To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NBA markets, and they were also played on the video boards in NBA arenas. The radio PSAs aired on local radio stations and national radio networks.