Responsibility Has Its Rewards Sweepstakes
Thank you for your commitment to preventing drunk driving and for being a responsible basketball fan.
TEAM Coalition and the National Basketball Association are supporting the designated driver programs at NBA arenas every season with a special incentive called the Responsibility Has Its Rewards (RHIR) sweepstakes. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one Responsible Fan for the Season from each team is selected. The Responsible Fans for the Season from the teams that compete in The NBA Finals will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is two (2) NBA Finals prizes each consisting of NBA Finals branded items, NBA team branded items and a virtual encounter with an NBA or NBA team representative. The NBA Finals prize includes items that are not available for sale. .
A first prize for the RHIR sweepstakes is also awarded. The remaining Responsible Fans for the Season whose teams do not compete in The NBA Finals are qualified to win the first prize. The first prize is a trip to the NBA All-Star Game during the next NBA season. That winner will be chosen randomly from the remaining Responsible Fans for the Season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes where all NBA fans who pledged to be a responsible fan at an NBA arena during the regular season. Entry was also available online at www.rhir.org or by mail.
To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NBA markets, and they were also played on the video boards in NBA arenas. The radio PSAs aired on local radio stations and national radio networks.