Responsibility Has Its Rewards at NBA All-Star 2020


The 69th NBA All-Star Game on February 16, 2020 brought the incredible skills of the league’s best players together for an unforgettable night.

For Lucy Reyna, the San Antonio Spurs Responsible Fan for the Season, her trip to the United Center in Chicago, IL was her reward as the first prize winner of the “Responsibility Has Its Rewards” sweepstakes for NBA fans who pledge to be responsible by having a plan to get home safely and always have a designated driver.

Reyna, a resident of San Antonio, TX, was named “Responsible Fan for the Season” for the Spurs.  All 30 NBA teams selected a Responsible Fan for the Season.  Ms. Reyna was the lucky one randomly selected from all the responsible NBA fans who pledged to be designated drivers or responsible drinkers with a plan to get home safely last season.

TEAM Coalition, the NBA and Budweiser work in conjunction to encourage more fans to pledge to drink alcohol responsibly.

“The success of the Responsibility Has Its Rewards campaign with the NBA is a direct result of the commitment from the league, the teams and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”<span class="su-quote-cite">Jill Kiefer, Executive Director, TEAM Coalition</span>

The “Responsibility Has Its Rewards” sweepstakes grand prize winners from the 2018-2019 NBA season were Ali Mohsenian and Flavia Hsiung.  Mohesian was named “Responsible Fan for the Season” for the Toronto Raptors and Hsiung was selected to represent the Golden State Warriors. Mohesian attended Game 1 of The Finals 2019 and Hsiung attended Game 3.  Responsible Fans pledge to drink responsibly, prevent drunk driving and always have a designated driver.

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Basketball Association, Anheuser-Busch Companies, Brown-Forman, Major League Baseball, Major League Soccer, NASCAR, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Lyft, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Molson Coors, Live Nation, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

(L to R):  Frank Miceli, Senior Vice President of Sales & Franchise Business Operations, San Antonio Spurs; Lucia Reyna, Responsibility Has Its Rewards Sweepstakes Winner; Jeremy Foerster, Guest of Winner; and Lori Warren, Executive Vice President of Corporate Finance & Strategy, San Antonio Spurs


  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.