Anheuser-Busch

01/29/2022

New York Knicks, Rangers and Responsibility Has Its Rewards

The New York Knicks, Michelob Ultra and TEAM have partnered to support the responsible fan program at Madison Square Garden by offering basketball fans the Responsibility Has Its Rewards Sweepstakes. And the New York Rangers, Bud Light and TEAM are offering the Responsibility Has Its Rewards sweepstakes for hockey fans. Fans of legal drinking age who complete the…

10/06/2021

BEST PRACTICES ON DISPLAY: Decide to Ride

Drunk driving is still a major problem in the U.S. today. In the last ten years, alcohol-impaired fatalities on the road have plateaued at around 10,000 fatalities annually. However, recent data suggests that this number has recently increased making it even more urgent to solve this preventable problem. On September 14, 2021, Anheuser-Busch, Mothers Against Drunk Driving (MADD), and...
03/06/2021

BEST PRACTICES ON DISPLAY: Carolina Panthers Responsibility Program

The Carolina Panthers did not let the pandemic stop them from promoting responsible drinking with their fans for the 2020 NFL season. The Panthers added the Responsibility Has Its Rewards (RHIR) sweepstakes to their website and app, allowing fans to pledge to be responsible for every Panthers game - home or away. The effort was...
10/19/2020

BEST PRACTICES ON DISPLAY – Global Beer Responsible Day

“As the beer industry leader, Anheuser-Busch is committed to fostering a culture of responsible drinking behaviors. As a longtime member of TEAM Coalition, we’ve had the opportunity to work together to ensure that fans enjoy their beers responsibly, and we were honored to highlight this partnership on our 11th Annual Global Beer Responsible Day.” ---...
09/24/2020

BEST PRACTICES ON DISPLAY – BUFFALO BILLS

"Partnering with TEAM Coalition on these important initiatives that promote positive, safe and responsible fan behavior has literally helped us reduce the number of incidents at our games, and has made the Fan Experience at Bills Stadium more enjoyable for all of our valued fans.  From the team member training to the safe ride home...