NASCAR fans are racing over to BUSCHNA.WIN to take the responsible fan pledge. For the Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway  on Saturday 4/10/21, Kevin Harvick’s #4 Ford was specially painted with Busch NA for the race as a reminder to all NASCAR fans that Responsibility Has Its Rewards. Busch NA and TEAM Coalition partnered to reward NASCAR fans for being responsible with the chance to win a Kevin Harvick autographed 2021 #4 diecast replica car.

The Responsibility Has Its Rewards Sweepstakes runs from 4/8/2021 to 4/13/2021 for fans 21+. Read more on the sweepstakes rules.

Take the Pledge to be a Responsible NASCAR Fan!

Fans are asked to provide their responsibility plan:

  • Use a Designated Driver
  • Request a rideshare
  • Be a Designated Driver
  • Take Public Transportation

Social media posts sparked registrations for the sweepstakes. Stewart-Haas Racing tweeted on Thursday 4/8/2021. A few minutes later, Busch Beer re-tweeted. And then the registrations started rolling in. Additional tweets and Facebook posts on Saturday provided a boost to the registration count. Over 2,000 fans have made the pledge as of 4/12/2021.

The RHIR winner will be selected on Wednesday 4/14/2021. And the prize will be fulfilled as soon as the diecast replica car is produced.

HHP/Andrew Coppley

HHP/Jim Fluharty

HHP/Jim Fluharty

HHP/Jim Fluharty


The success of TEAM Coalition is a direct result of the commitment from our member leagues, teams, stadiums, brewers and guests who participate in responsible fan programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Kiefer, Executive Director, TEAM Coalition</span>


For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

TEAM Coalition
Techniques for Effective Alcohol Management is a 501(c)(3) non-profit coalition that includes NASCAR, Anheuser-Busch Companies, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, Molson Coors, Brown-Forman, the International Association of Venue Managers, Stadium Managers Association, Live Nation, Lyft and the National Association of Broadcasters. TEAM Coalition receives grant support from the U.S. Department of Transportation’s National Highway Traffic Safety Administration. For more information, go to


  • In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.