BEST PRACTICES ON DISPLAY – Global Beer Responsible Day


“As the beer industry leader, Anheuser-Busch is committed to fostering a culture of responsible drinking behaviors. As a longtime member of TEAM Coalition, we’ve had the opportunity to work together to ensure that fans enjoy their beers responsibly, and we were honored to highlight this partnership on our 11th Annual Global Beer Responsible Day.”

— Adam Warrington

Vice President of Corporate Social Responsibility, Anheuser-Busch

Eleventh Annual Global Beer Responsible Day

On Friday, September 18, 2020, employees of Anheuser-Busch and its wholesaler partners raised their glasses to toast smart and safe drinkers on the eleventh annual Global Beer Responsible Day.

On this day each year, Anheuser-Busch employees and partners across the world get together to celebrate our history of promoting drinking values and recognize those in our communities who make the right choices. This year, though things may have looked different, the day’s activities focused on new Budweiser Zero, Anheuser-Busch’s first 0.0% ABV brew.

Since the launch of Anheuser-Busch’s first responsible drinking campaign more than 35 years ago,  “Know When to Say When,” Anheuser-Busch and its wholesaler partners have collectively invested more than $1 billion in responsible drinking marketing efforts. A Global Smart Drinking Goal ensures that low- or no-alcohol beer products make up at least 20% of Anheuser-Busch global beer volume by 2025.

Anheuser-Busch and TEAM Coalition

The twenty year partnership between Anheuser- Busch and TEAM Coalition was highlighted on the eleventh annual Global Beer Responsible Day. Anheuser-Busch and TEAM work together to provide wholesalers, leagues, and venues with multiple activations every year to involve and inform fans on responsibility.

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins<span class="su-quote-cite">Jill Kiefer, Executive Director, TEAM Coalition</span>


For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Anheuser-Busch Companies, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.