“As the beer industry leader, Anheuser-Busch is committed to fostering a culture of responsible drinking behaviors. As a longtime member of TEAM Coalition, we’ve had the opportunity to work together to ensure that fans enjoy their beers responsibly, and we were honored to highlight this partnership on our 11th Annual Global Beer Responsible Day.”
— Adam Warrington
Vice President of Corporate Social Responsibility, Anheuser-Busch
Eleventh Annual Global Beer Responsible Day
On Friday, September 18, 2020, employees of Anheuser-Busch and its wholesaler partners raised their glasses to toast smart and safe drinkers on the eleventh annual Global Beer Responsible Day.
On this day each year, Anheuser-Busch employees and partners across the world get together to celebrate our history of promoting drinking values and recognize those in our communities who make the right choices. This year, though things may have looked different, the day’s activities focused on new Budweiser Zero, Anheuser-Busch’s first 0.0% ABV brew.
Since the launch of Anheuser-Busch’s first responsible drinking campaign more than 35 years ago, “Know When to Say When,” Anheuser-Busch and its wholesaler partners have collectively invested more than $1 billion in responsible drinking marketing efforts. A Global Smart Drinking Goal ensures that low- or no-alcohol beer products make up at least 20% of Anheuser-Busch global beer volume by 2025.
Anheuser-Busch and TEAM Coalition
The twenty year partnership between Anheuser- Busch and TEAM Coalition was highlighted on the eleventh annual Global Beer Responsible Day. Anheuser-Busch and TEAM work together to provide wholesalers, leagues, and venues with multiple activations every year to involve and inform fans on responsibility.
US DOT / NHTSA 2018 NATIONAL DATA:
- In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 3.6% from the 10,908 fatalities in 2017.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.