The Chicago White Sox worked with MLB Advanced Media to move the Responsibility Has Its Rewards program to the MLB Ballpark app for the 2021 season. The effort is a partnership with Budweiser.
The Club is offering the Responsibility Has Its Rewards (RHIR) sweepstakes to fans who share their plan to get home safely. Fans who participate are entered for a chance to win a White Sox t-shirt. There is one winner for every home game at Guaranteed Rate Field.
MLB Ballpark App
The White Sox utilized the MLB Ballpark app to connect with fans and encourage them to make the pledge to be responsible.
Fans were asked to provide their responsibility plan by sharing if they planned to:
- Request a ride share
- Take public transportation
- Use a Designated Driver
- Be a Designated Driver
Responsibility at Guaranteed Rate Field
For home games at Guaranteed Rate Field, the White Sox have displayed signage and utilized digital assets throughout the ballpark to promote the program. . The QR code makes it easy for fans to connect with the program using their smart phones.
US DOT / NHTSA 2019 NATIONAL DATA:
- In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.