Responsible Race Fans Rewarded at the 2020 Auto Club 400

03/02/2020

It was a weekend full of thrills on the track for the Auto Club 400 on March 1, 2020 at Auto Club Speedway in Fontana, CA. Even before the drivers started their engines, though, fans at Auto Club Speedway took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.

From Friday, February 28 to Sunday March 1, 2020 Busch NA and TEAM Coalition engaged with 1,238 fans over the three-day celebration of racing. All the participating fans autographed the responsibility wall, received a free souvenir photo and gave the Busch NA prize wheel a spin. One randomly selected fan, will be selected as the Responsible Fan of the race and will win the Responsibility Has Its Rewards (RHIR) sweepstakes. Click here to see complete sweepstakes rules.

The 751 photos taken at Auto Club Speedway were viewed more than 1,212 times through forwarding texts and social media posts.

Auto Club 2020-02-28 14-53-42PM
Auto Club 2020-02-29 10-20-07AM
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Auto Club 2020-02-29 10-27-31AM

Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Auto Club Speedway showcases our collective mission to help keep our roads safe.Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Auto Club Speedway
Anheuser-Busch
TEAM Coalition

US DOT / NHTSA 2018 NATIONAL DATA:

  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
TEAM Coalition