The Carolina Panthers did not let the pandemic stop them from promoting responsible drinking with their fans for the 2020 NFL season. The Panthers added the Responsibility Has Its Rewards (RHIR) sweepstakes to their website and app, allowing fans to pledge to be responsible for every Panthers game – home or away.
The effort was a partnership with Bud Light and TEAM Coalition. Fans who pledged were entered to win a Bud Light mini fridge. Four prizes were distributed during the season. A total of 998 Panthers fans participated.
Panthers Mobile App
The Carolina Panthers utilized the team app to connect with fans and encourage them to make the pledge to be responsible, wherever they were watching the game. Fans received push notifications encouraging them to make the pledge to be responsible and enter to win.
Fans were asked to provide their responsibility plan by sharing if they planned to:
- Use a Designated Driver
- Take a ride share
- To be a Designated Driver
Email blasts were also shared with fans with the ability to register for the sweepstakes.
Responsibility at Bank of America Stadium
For home games at Bank of America Stadium, the Panthers promoted the RHIR program in conjunction with Bud Light with ribbon board, video board and digital concourse board messaging. “Responsibility Has Its Rewards” and “Responsible Fans Win” appeared along with the Bud Light logo.
US DOT / NHTSA 2019 NATIONAL DATA:
- In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.