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BEST PRACTICES ON DISPLAY: Carolina Panthers Responsibility Program

The Carolina Panthers did not let the pandemic stop them from promoting responsible drinking with their fans for the 2020 NFL season. The Panthers added the Responsibility Has Its Rewards (RHIR) sweepstakes to their website and app, allowing fans to pledge to be responsible for every Panthers game - home or away. The effort was...

BEST PRACTICES ON DISPLAY – BUFFALO BILLS

"Partnering with TEAM Coalition on these important initiatives that promote positive, safe and responsible fan behavior has literally helped us reduce the number of incidents at our games, and has made the Fan Experience at Bills Stadium more enjoyable for all of our valued fans.  From the team member training to the safe ride home...
Seahawks Celebrate 2017 Responsibility Challenge Win

Seahawks Celebrate 2017 Responsibility Challenge Win

The Seattle Seahawks were both recognized on June 1, 2018 for winning the 2017 Bud Light Good Sport Designated Driver Challenge against the rest of the NFC West – San Francisco 49ers, Arizona Cardinals and Los Angeles Rams. Representatives from the Seahawks, Anheuser-Busch and TEAM Coalition gathered for the celebration. The Bud Light Good Sport Designated Driver Challenge…

Kansas City Chiefs Celebrate Win, 2017 Bud Light Good Sport Designated Driver Challenge

Kansas City Chiefs Celebrate Win, 2017 Bud Light Good Sport Designated Driver Challenge

The Kansas City Chiefs were recognized on May 11, 2018 for winning the 2017 Bud Light Good Sport Designated Driver Challenge against the rest of the AFC West - Denver Broncos, LA Chargers and Oakland Raiders. Representatives from the Chiefs, Aramark and TEAM Coalition gathered for the celebration. The Bud Light Good Sport Designated Driver Challenge...
Buffalo Bills Celebrate Responsibility Bowl IV Win

Buffalo Bills Celebrate Responsibility Bowl IV Win

  The Buffalo Bills celebrated their fourth Responsibility Bowl championship on April 27, 2018 as part of their draft day celebration. The Responsibility Bowl is a season-long tournament among NFL teams. The Bills outscored the competition through four preliminary rounds that spanned from preseason through week 16 of the 2017 regular season. The Bills faced the division-rival…

Washington Redskins Celebrate Win, 2017 Bud Light Good Sport Designated Driver Challenge

Washington Redskins Celebrate Win, 2017 Bud Light Good Sport Designated Driver Challenge

The Washington Redskins were recognized on March 22, 2018 for winning the 2017 Bud Light Good Sport Designated Driver Challenge against the New York Giants. Representatives from the Redskins and TEAM Coalition gathered for the celebration. The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at...