TEAM Coalition proudly joined forces with the National Football League in support of the national Responsibility Has Its Rewards (RHIR) campaign all season long. Specifically, TEAM celebrated with the Cincinnati Bengals Responsible Fan for the Season at the 2020 Pro Bowl in Orlando, Florida, and we celebrated with the Kansas City Chiefs and San Francisco 49ers Responsible Fans for the Season on Sunday February 2, 2020 at Super Bowl LIV in Miami, FL. Throughout the 2019 NFL season, TEAM Coalition and Bud Light worked with the NFL to offer fans the opportunity to pledge to be responsible – a responsible drinker with a plan to get home safely without driving drunk or a designated driver. At the end of the regular season, each NFL team selected one fan to be the Responsible Fan for the 2019 Season.
233,281 fans across the league participated in this life-saving program during the 2019 regular season. The Responsible Fans for the Season representing the Kansas City Chiefs – Kameron Rees – and the San Francisco 49ers – Erin Keeley – attended Super Bowl LIV compliments of TEAM Coalition and the NFL as the grand prize winners of the Responsibility Has Its Rewards sweepstakes.
At Hard Rock Stadium, approximately 575 Super Bowl fans pledged to be responsible at the Bud Light Responsibility Has Its Rewards booths during Super Bowl LIV. Responsible fans are over 21 years of age, and they pledged to prevent drunk driving. All responsible fans who took the pledge were awarded a Bud Light Super Bowl LIV koozie.
Nearly 12,000 NFL fans visited the MADD booth at Super Bowl Experience for the 10 days leading up to Super Bowl. Fans who pledged to prevent drunk driving by promising to be a designated driver or have a designated driver were entered to win an APPLE watch. Each day, fans had a chance to throw a pass while wearing impairment goggles that simulated 0.08 BAC. And they also had the opportunity to smile for a souvenir photo.
The RHIR sweepstakes first prize was awarded to the Responsible Fan for the Season from the Cincinnati Bengals – Laura Morgan. Ms. Morgan won a trip for two to the 2020 Pro Bowl in Orlando, FL.
US DOT / NHTSA 2018 NATIONAL DATA:
- In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.