Responsible Fans Recognized at Super Bowl LIV


TEAM Coalition proudly joined forces with the National Football League in support of the national Responsibility Has Its Rewards (RHIR) campaign all season long. Specifically, TEAM celebrated with the Cincinnati Bengals Responsible Fan for the Season at the 2020 Pro Bowl in Orlando, Florida, and we celebrated with the Kansas City Chiefs and San Francisco 49ers Responsible Fans for the Season on Sunday February 2, 2020 at Super Bowl LIV in Miami, FL. Throughout the 2019 NFL season, TEAM Coalition and Bud Light worked with the NFL to offer fans the opportunity to pledge to be responsible – a responsible drinker with a plan to get home safely without driving drunk or a designated driver. At the end of the regular season, each NFL team selected one fan to be the Responsible Fan for the 2019 Season.

233,281 fans across the league participated in this life-saving program during the 2019 regular season. The Responsible Fans for the Season representing the Kansas City Chiefs – Kameron Rees – and the San Francisco 49ers – Erin Keeley – attended Super Bowl LIV compliments of TEAM Coalition and the NFL as the grand prize winners of the Responsibility Has Its Rewards sweepstakes.

At Hard Rock Stadium, approximately 575 Super Bowl fans pledged to be responsible at the Bud Light Responsibility Has Its Rewards booths during Super Bowl LIV. Responsible fans are over 21 years of age, and they pledged to prevent drunk driving. All responsible fans who took the pledge were awarded a Bud Light Super Bowl LIV koozie.

Nearly 12,000 NFL fans visited the MADD booth at Super Bowl Experience for the 10 days leading up to Super Bowl. Fans who pledged to prevent drunk driving by promising to be a designated driver or have a designated driver were entered to win an APPLE watch. Each day, fans had a chance to throw a pass while wearing impairment goggles that simulated 0.08 BAC. And they also had the opportunity to smile for a souvenir photo.


The RHIR sweepstakes first prize was awarded to the Responsible Fan for the Season from the Cincinnati Bengals – Laura Morgan. Ms. Morgan won a trip for two to the 2020 Pro Bowl in Orlando, FL.

Responsibility Has Its Rewards sweepstakes winner, Laura Morgan, her husband Barry Morgan, at the 2020 Pro Bowl.
The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.<span class="su-quote-cite">Roger Goodell, Commissioner, National Football League</span>
All of our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years and the Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NFL, TEAM and the great fans at Super Bowl LIII at Mercedes-Benz Stadium displays our collective responsibility to help keep our roads safe.<span class="su-quote-cite">Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch</span>
Teamwork is exactly what this organization is all about. Through the Responsibility Has Its Rewards sweepstakes, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
Mothers Against Drunk Driving
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving®(MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save nearly 380,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit or call 1-877-ASK-MADD.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Anheuser-Busch Companies, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

TOP LEFT (L to R): Bill Squires, TEAM Master Trainer; Louis Rees, father of Kansas City Chiefs Responsible Fan for the Season; Kameron Rees, Chiefs Responsibility Has Its Rewards sweepstakes winner and Caitlin Ogren, Chiefs Event Services Manager. BOTTOM LEFT (L to R): Bill Squires, TEAM Master Trainer; Erin Keeley, 49ers Responsibility Has Its Rewards sweepstakes winner and Sean Wilkinson, son of San Francisco 49ers Responsible Fan for the Season. RIGHT (L to R): Adam Vanek, MADD CEO; Heather Geronemus, MADD National Chairwoman of the Board; Kameron Rees, Kansas City Chiefs Responsible Fan for the Season; Erin Keeley, San Francisco 49ers Responsible Fan for the Season and Chris Mann, MADD Past Chairman of the Board.

  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.