Seahawks Celebrate 2017 Responsibility Challenge Win


The Seattle Seahawks were both recognized on June 1, 2018 for winning the 2017 Bud Light Good Sport Designated Driver Challenge against the rest of the NFC West – San Francisco 49ers, Arizona Cardinals and Los Angeles Rams. Representatives from the Seahawks, Anheuser-Busch and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at 2017 regular season home games for all four teams. Each fan who pledged to be a designated driver at CenturyLink Field earned the Seahawks 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Seahawks finished with 12,238 points compared to the Cardinals with 6,020, Rams with 2,782 and 49ers with 1,247.

The Seahawks, Anheuser-Busch, and First & Goal Hospitality have been working together successfully for the Bud Light Good Sport designated driver programs for several seasons. This was their fifth consecutive win versus the NFC West teams.

The Bud Light Good sport designated driver program is just one component of the fan behavior initiatives offered by the Seattle Seahawks at CenturyLink Field. Other components include:

  • A Fan Code of Conduct posted in and around CenturyLink Field
  • Fans that are ejected from the stadium for violating of the Fan Code of Conduct to take a four-hour online course before they are permitted to come back into the facility
  • Alcohol service policies including ID checks for all fans who appear to be 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Seahawks, TEAM and the fans displays our collective responsibility to help keep our roads safe.<span class="su-quote-cite">Katja Zastrow, Vice President of Corporate Social Responsibility-Better World, Anheuser-Busch</span>
Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit 
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

(L to R): Amy Swisher, Guest Services Manager, Seattle Seahawks; Emily Kosmala and John Payton Turner, Anheuser-Busch; Jackson Magnini, Senior Event Manager, TEAM Coalition