The Seattle Seahawks were both recognized on June 1, 2018 for winning the 2017 Bud Light Good Sport Designated Driver Challenge against the rest of the NFC West – San Francisco 49ers, Arizona Cardinals and Los Angeles Rams. Representatives from the Seahawks, Anheuser-Busch and TEAM Coalition gathered for the celebration.
The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at 2017 regular season home games for all four teams. Each fan who pledged to be a designated driver at CenturyLink Field earned the Seahawks 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Seahawks finished with 12,238 points compared to the Cardinals with 6,020, Rams with 2,782 and 49ers with 1,247.
The Seahawks, Anheuser-Busch, and First & Goal Hospitality have been working together successfully for the Bud Light Good Sport designated driver programs for several seasons. This was their fifth consecutive win versus the NFC West teams.
The Bud Light Good sport designated driver program is just one component of the fan behavior initiatives offered by the Seattle Seahawks at CenturyLink Field. Other components include:
- A Fan Code of Conduct posted in and around CenturyLink Field
- Fans that are ejected from the stadium for violating of the Fan Code of Conduct to take a four-hour online course before they are permitted to come back into the facility
- Alcohol service policies including ID checks for all fans who appear to be 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter