Blog Archives

Fans Refreshed Responsibly at 2019 Bridgestone NHL Winter Classic

The NHL, Coors Light and TEAM Coalition promoted responsible drinking at the events surrounding the 2019 Bridgestone NHL Winter ClassicTM at Millennium Park in Chicago, IL and at Notre Dame Stadium in South Bend, IN. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! For the three days leading up the 2019 Bridgestone NHL Winter ClassicTM on January 1,

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Coors Light, RADD and TEAM Promote Responsible Drinking at 2019 Rose Bowl

While Ohio State and the University of Washington showed the sellout crowd an amazing game, Coors Light, RADD and TEAM Coalition partnered to offer a multi-faceted alcohol responsibility promotion in advance of the 105th Rose Bowl game on January 1, 2019. Before kick-off, 170 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph

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RHIR at Wembley Stadium as Jaguars host Eagles

Fans who attended the Jacksonville Jaguars game versus the Philadelphia Eagles at Wembley Stadium on Sunday October 28, 2018 enjoyed the third of three NFL games played in London this season. Click here to see the results from all of the games played in London this season. Fans from across the pond showed tremendous support for the Jaguars by

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RHIR at Wembley Stadium as Chargers Host Titans

Fans who attended the Los Angeles Chargers game versus the Tennessee Titans at Wembley Stadium on Sunday October 21, 2018 enjoyed the second of three NFL games played in London this season. Click here to see the results from all of the games played in London this season. Fans from across the pond showed tremendous support for the Chargers

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NFL London 2018 Responsibility Activations

Three NFL games this season will be played in the United Kingdom. TEAM Coalition will be there for all three games promoting the messages of alcohol responsibility and drunk driving prevention. Fans who attend the NFL London games participate in the responsibility activation by adding their signatures to the responsibility wall and receiving a branded

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RHIR at Wembley Stadium as Raiders Host Seahawks

Fans who attended the Oakland Raiders game versus the Seattle Seahawks at Wembley Stadium on Sunday October 14, 2018 enjoyed the first of three NFL games played in London this season. Click here to see the results from all of the games played in London this season. Fans from across the pond showed tremendous support for the Raiders by

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Braves Fans Get Home Safe

Fans who attended the Atlanta Braves games versus the Milwaukee Brewers at SunTrust Park on August 10, 11 & 12, 2018 were treated to a great weekend of baseball with the Braves taking the series two games to one. Off the field, nearly 100 fans showed their commitment to responsible drinking by autographing a giant

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Major League Soccer, Heineken and TEAM at the 2018 MLS All-Star Game

Major League Soccer (MLS), HEINEKEN USA and TEAM Coalition encouraged supporters to be responsible while attending the 2018 MLS All-Star Game and Soccer Celebration on Wednesday, August 1, 2018 at Mercedes-Benz Stadium in Atlanta, GA. The Responsibility Has Its Rewards sweepstakes winner had the ultimate MLS supporter experience. Responsibility Has Its Rewards is a league-wide

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RHIR at 89th MLB All-Star Game

Major League Baseball (MLB), the Washington Nationals, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 13-17, 2018. Through the Budweiser Responsible Fan program and the TEAM Coalition Responsibility Has Its Rewards sweepstakes for designated drivers, more than 5,740 baseball fans of legal drinking

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Belmont Stakes Race Fans Celebrate Triple Crown Win Responsibly with Woodford Reserve

Congratulations to Justify – only the 13th horse in history to win the triple crown. And congratulations to all the race fans who pledged to celebrate responsibly at the race on June 9, 2018. Belmont Park was the site of the continuation of a partnership between NYRA, Woodford Reserve and TEAM Coalition that started in 2016

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TEAM Coalition