Designated Driver Recognized at Game 3 of The NBA Finals Presented by YouTube TV

06/06/2019

Oakland, CA – Golden State Warriors fan Flavia Hsiung was uniquely excited for Game 3 of the NBA Finals 2019 presented by YouTube TV last night. Ms. Hsiung was named “Designated Driver for the Season” for the Warriors and attended Game 3 as a grand prize winner of the “Responsibility Has Its Rewards” sweepstakes. Hsiung and her guest enjoyed the experience of a lifetime by simply having a plan to get home safely.

Before tip-off, more than 150 responsible Warriors fans showed their support for the #DubNation and drunk driving prevention by autographing the responsibility wall and smiling for a souvenir photo.

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Ali Mohsenian was named “Designated Driver for the Season” for the Toronto Raptors and attended Game 1 of the NBA Finals as the other grand prize winner of the sweepstakes.

Both winners were randomly selected among all fans who pledged to be designated drivers at Raptors and Warriors home games.  Designated drivers pledge to refrain from drinking alcohol and provide their friends and family with a safe ride home.

Throughout the season, the NBA, Techniques for Effective Alcohol Management (TEAM) Coalition, Budweiser, Jack Daniel’s and NBA teams across the country  worked together to make more fans aware of the designated driver programs at NBA arenas, encourage responsible drinking, positive fan behavior and promote traffic safety.  The success of those efforts is demonstrated by the fact that more than 60,000 NBA fans pledged to be responsible when it comes to alcohol during the 2018-2019 NBA season.

The success of the ‘Responsibility Has Its Rewards’ campaign with the NBA this season is a direct result of the commitment from the league, the teams and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(Left to Right) Kevin Abernathy, TEAM Coalition Event Manager; Denny Tang, guest of winner; Flavia Hsiung, Responsibility Has Its Rewards Sweepstakes Winner; Tori Coleman, Warriors Coordinator of Arena Operations; Phil Hastings, Warriors Vice President of Event Experience and Jackson Tady, Warriors Manager of Arena Operations

TEAM Coalition