Washington Redskins Celebrate Win, 2017 Bud Light Good Sport Designated Driver Challenge

03/24/2018

The Washington Redskins were recognized on March 22, 2018 for winning the 2017 Bud Light Good Sport Designated Driver Challenge against the New York Giants. Representatives from the Redskins and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2017 regular season home games for both teams. Each fan who pledged to be a designated driver at FedEx Field earned the Redskins 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Redskins finished with 30,462 points compared to the Giants 18,234.

The Redskins and Anheuser-Busch have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their seventh consecutive win versus the Giants.

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Washington Redskins at FedEx Field. Other components include:

  • A Fan Code of Conduct posted in and around FedEx Field
  • Text messaging “Skins + (your message)” to 69050 empowers fans to report disruptive behavior to security
  • Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter

 


Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Redskins, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, CSR-Better World U.S., Anheuser-Busch

Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Anheuser-Busch

TEAM Coalition

(left to right) Michelle Young, TEAM Coalition; John Radke, Washington Redskins; Robert Doore, Washington Redskins; Jackson Magnini, Washington Redskins; Kevin Ross, TEAM Coalition

TEAM Coalition