“As the beer industry leader, Anheuser-Busch is committed to fostering a culture of responsible drinking behaviors. As a longtime member of TEAM Coalition, we continue to work together to encourage fans enjoy their beers responsibly and always plan ahead for a safe ride”
— Ashley Cahill
Director, Corporate Social Responsibility | Better World at Anheuser-Busch
Serving on TEAM Coalition’s Board of Directors
Ashley chose to serve on TEAM Coalition’s Board of Directors in 2020 as the Marketing and Communications Chair. During her time at Anheuser-Busch, Ashley has held roles in both Marketing and Corporate Affairs and has had the opportunity to bring new product innovations to market and lead impactful campaign launches. Ashley shared, “I became interested in serving on the Board of Directors for TEAM Coalition after participating on the Strategic Planning Committee this summer. It was an eye-opening experience to take a step back and really assess the value that TEAM creates as an organization and to think strategically about how we can ensure that TEAM continues to evolve and succeed into the future!”
Ashley’s Memorable Moment with TEAM
For our 2020 Global Beer Responsible Day at Anheuser-Busch we chose to highlight our long-standing partnership with TEAM Coalition through a highlights reel looking back at the past decade. Working with Jill and the team to pull together all of the metrics and past activations really shed a light on all of the great work that’s been done over the years, across the world of sports. 2020 really forced us to think more innovatively about how to effectively reach fans beyond the stands to promote responsible drinking behaviors
US DOT / NHTSA 2019 NATIONAL DATA:
- In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.