Brown-Forman and TEAM Coalition

Brown-Forman joined TEAM Coalition in 2011. TEAM Coalition works with Brown-Forman and several brands including Jack Daniel’s, el Jimador, Korbel and Woodford Reserve to promote responsible drinking and positive fan behavior at a variety of sports and entertainment events. The pledges that TEAM and Brown-Forman offer jointly include designated driver, TURF – Tailgaters Urging Responsibility and Fun and responsible drinking.

Click here to see the responsibility video that Brown-Forman produced in 2017 that features TEAM Coalition.

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  • MLS
  • NASCAR
  • NFL
  • NHL
  • Other

El Jimador is a proud sponsor of the Cascadia Responsibility Challenge.

Jack Daniel’s sponsored the TURF program with the Cleveland Browns

Jack Daniel’s is the designated driver program partner for the Anaheim Ducks.

  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • Tuaca and TEAM partnered with the Colorado Rockies to promote the message of responsible drinking.
  • Jack Daniel’s is the sponsor of the designated driver program with the Los Angeles Angels of Anaheim.

El Jimador has been a proud sponsor of the Cascadia Responsibility Challenge.

Jack Daniel’s and TEAM collaborated to offer the designated driver program at the NASCAR Sprint Cup Series race at the Kentucky Speedway.

TEAM Coalition partnered with Brown-Forman, the Kentucky Office of Highway Safety, the HERO Campaign, BRICC, Centerplate and the University of Louisville to offer the designated driver program for the University of Louisville football game at Papa John’s Stadium on October 24, 2015.

Jack Daniel’s sponsored the TURF program with the Cleveland Browns

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

  • MLB
  • MLS
  • NFL
  • NHL
  • NFL
  • NHL

Jack Daniel’s is the sponsor of the designated driver program with the Los Angeles Angels of Anaheim.

El Jimador is a proud sponsor of the Cascadia Responsibility Challenge.

  • Jack Daniel’s sponsored the TURF program with the Cleveland Browns
  • Jack Daniel’s sponsored the TURF program with the Miami Dolphins

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

Jack Daniel’s sponsored the TURF program with the Cleveland Browns

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

  • MLB
  • MLS
  • NFL
  • NHL
  • NFL
  • NHL

Jack Daniel’s is the sponsor of the designated driver program with the Los Angeles Angels of Anaheim.

El Jimador is a proud sponsor of the Cascadia Responsibility Challenge.

  • Jack Daniel’s sponsored the TURF program with the Miami Dolphins
  • Jack Daniel’s sponsored the TURF program with the Minnesota Vikings

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

Jack Daniel’s sponsored the TURF program with the Cleveland Browns

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

  • MLB
  • MLS
  • NHL
  • NHL
  • NFL
  • NHL

Jack Daniel’s is the designated driver program partner with the Los Angeles Angels of Anaheim

El Jimador is a proud sponsor of the Cascadia Responsibility Challenge.

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

Jack Daniel’s sponsored the TURF program with the Cleveland Browns

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

TEAM Coalition