Brown-Forman and TEAM Coalition

Brown-Forman joined TEAM Coalition in 2011. TEAM Coalition works with Brown-Forman and several brands including Jack Daniel’s, el Jimador, Korbel and Woodford Reserve to promote responsible drinking and positive fan behavior at a variety of sports and entertainment events. The pledges that TEAM and Brown-Forman offer jointly include designated driver, TURF – Tailgaters Urging Responsibility and Fun and responsible drinking.


Brown-Forman and TEAM Coalition partnered on a variety of unique events in 2016.


In 2015, Tuaca and TEAM partnered with the Colorado Rockies to promote the message of responsible drinking.

Since 2012, el Jimador has been a proud sponsor of the Cascadia Responsibility Challenge.

Since 2015, Jack Daniel’s and TEAM collaborated to offer the designated driver program at the NASCAR Sprint Cup Series race at the Kentucky Speedway.

Since 2015, TEAM has partnered with Jack-Daniel’s and the Cleveland Browns for the TURF – Tailgaters Urging Responsibility and Fun program.

Jack Daniel’s is the sponsor of the designated driver program with the Anaheim Ducks.

TEAM Coalition partnered with Brown-Forman, the Kentucky Office of Highway Safety, the HERO Campaign, BRICC, Centerplate and the University of Louisville to offer the designated driver program for the University of Louisville football game at Papa John’s Stadium on October 24, 2015.

TEAM Coalition