Saratoga Race Fans Celebrate Responsibly with Woodford Reserve

08/28/2016

Saratoga is one of the world’s greatest sporting venues. Throughout the summer, horse racing fans enjoyed incredible competition in a beautiful and historic setting. On August 5 and 26, 2016, Saratoga was the site of a new partnership between NYRA, Woodford Reserve and TEAM Coalition promoting responsible drinking and drunk driving prevention. Between the two dates, nearly 300 fans made the pledge to drink responsibly. They autographed a responsibility wall and received a free souvenir photo.

Saratoga 2 2016-08-26 13-13-08PM
Saratoga 2 2016-08-26 13-38-49PM
Saratoga 2 2016-08-05 14-53-14PM
Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the game. We are excited to partner Woodford Reserve with TEAM Coalition, Saratoga and the concessionaire to more effectively promote positive fan behavior.Taylor Amerman, Corporate Responsibility, Brown-Forman
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the venues, spirits companies and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition