Responsible NASCAR fans earned valuable rewards at the July 9, 2016 Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway. The track, Jack Daniel’s and TEAM Coalition partnered to promote responsible drinking and traffic safety at Kentucky Speedway.
Before the race, an astonishing 603 fans made the pledge to always have a designated driver. All those who pledged had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a VIP experience for two to the next NASCAR Sprint Cup Series race at Kentucky Speedway.
The Designated Driver for the Race from last year’s Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway, Wendell Seaver, received his Responsibility Has its Rewards sweepstakes prize – two tickets and a VIP behind-the-scenes experience before the race.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.