Responsible NASCAR Fans at Kentucky Speedway


Responsible NASCAR fans earned valuable rewards at the July 9, 2016 Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway. The track, Jack Daniel’s and TEAM Coalition partnered to promote responsible drinking and traffic safety at Kentucky Speedway.

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Before the race, an astonishing 603 fans made the pledge to always have a designated driver. All those who pledged had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a VIP experience for two to the next NASCAR Sprint Cup Series race at Kentucky Speedway.

The Designated Driver for the Race from last year’s Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway, Wendell Seaver, received his Responsibility Has its Rewards sweepstakes prize – two tickets and a VIP behind-the-scenes experience before the race.

Coming to Kentucky Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.<span class="su-quote-cite">Mark Simendinger, General Manager, Kentucky Speedway</span>
Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the track. We are excited to partner with TEAM Coalition and the Kentucky Speedway to more effectively promote positive fan behavior.<span class="su-quote-cite">Taylor Amerman, Corporate Responsibility at Brown-Forman</span>
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Kentucky Speedway
Owned by Speedway Motorsports, Inc. (SMI), Kentucky Speedway is a 1.5-mile superspeedway located in Sparta, Ky., just 35 miles south of Greater Cincinnati /Northern Kentucky. The track attracts fans from the Tri-State area of Kentucky, Ohio, Indiana and beyond.  Entering its sixteenth season of racing, the speedway hosts NASCAR and ARCA events.

In July, the venue presents the sixth running of the “Quaker State 400 Presented by Advance Auto Parts” NASCAR Sprint Cup Series race. Prior to 2011, Kentucky Speedway hosted the NASCAR XFINITY Series races and the NASCAR Camping World Truck Series. In addition to the July event, the speedway will host a second NASCAR XFINITY Series event in September along with an ARCA race.

The venue also is home to many other special events throughout the year including concerts, driving schools, car shows, fitness runs and four driving schools.

For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Brown-Forman, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Anheuser-Busch Companies, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or



• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Left to Right:  Jill Pepper, TEAM Coalition; Wendell Seaver, Kentucky Speedway Designated Driver for the Season and Responsibility Has Its Rewards Sweepstakes Grand Prize Winner; Laura Seaver, guest of Wendell; David Stang, Brown-Forman