Responsible NASCAR Fans at Kentucky Speedway


Responsible NASCAR fans earned valuable rewards at the July 9, 2016 Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway. The track, Jack Daniel’s and TEAM Coalition partnered to promote responsible drinking and traffic safety at Kentucky Speedway.

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Before the race, an astonishing 603 fans made the pledge to always have a designated driver. All those who pledged had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a VIP experience for two to the next NASCAR Sprint Cup Series race at Kentucky Speedway.

The Designated Driver for the Race from last year’s Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway, Wendell Seaver, received his Responsibility Has its Rewards sweepstakes prize – two tickets and a VIP behind-the-scenes experience before the race.

Coming to Kentucky Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Mark Simendinger, General Manager, Kentucky Speedway
Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the track. We are excited to partner with TEAM Coalition and the Kentucky Speedway to more effectively promote positive fan behavior.Taylor Amerman, Corporate Responsibility at Brown-Forman
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Kentucky Speedway
TEAM Coalition



• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Left to Right:  Jill Pepper, TEAM Coalition; Wendell Seaver, Kentucky Speedway Designated Driver for the Season and Responsibility Has Its Rewards Sweepstakes Grand Prize Winner; Laura Seaver, guest of Wendell; David Stang, Brown-Forman

TEAM Coalition