Chukchansi Park hosted one of its biggest games of the year on August 18, 2016 as the Fresno Grizzlies became the Fresno Tacos for the evening to celebrate the sixth annual Taco Truck Throwdown. TEAM Coalition, Korbel Champagne, and Spectra joined forces to reward designated drivers and other responsible fans who were making sure their groups celebrated responsibly. During the event, 223 responsible fans autographed a responsibility wall and received a free souvenir photo.
Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the game. We are excited to partner with TEAM Coalition, the Fresno Grizzlies and Spectra to more effectively promote positive fan behavior.Taylor Amerman, Corporate Responsibility, Brown-Forman
Spectra has always been committed to responsible alcohol service management. It is an issue that is of paramount importance to each of our employees, from the top down. Our membership in TEAM Coalition is another way to ensure we promote responsible alcohol consumption in every facility in which we operate.Jay Satenspiel, Regional Vice President, Spectra
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the ballparks, spirits companies and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.