Jack Daniel’s promotes responsible drinking at Pig and Whiskey 2016


Jack Daniel’s and TEAM Coalition promoted responsible drinking at Pig and Whiskey 2016 in Cleveland, Ohio on Friday, August 26 through Sunday, August 28, 2016. Festival attendees enjoyed great BBQ, live music, and sample over 50 different kinds of whiskeys, bourbons, and scotches. For many attendees, the message of “Live Freely. Drink Responsibly.” was added to the festival themes of “Slow Smoking and Slow Sipping.” Those who made the #DontDriveDrunk pledge had the opportunity to receive a souvenir photo to commemorate the event and their commitment to responsible drinking.

Pig 2016-08-26 18-30-29PM
Pig 2016-08-28 16-58-00PM
Pig 2016-08-28 17-26-23PM

For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Brown-Forman, Major League Baseball, Major League Soccer, NASCAR, National Football League, National Basketball Association, National Collegiate Athletic Association, the National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.
  • In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.