Jack Daniel’s and TEAM Coalition promoted responsible drinking at Pig and Whiskey 2016 in Cleveland, Ohio on Friday, August 26 through Sunday, August 28, 2016. Festival attendees enjoyed great BBQ, live music, and sample over 50 different kinds of whiskeys, bourbons, and scotches. For many attendees, the message of “Live Freely. Drink Responsibly.” was added to the festival themes of “Slow Smoking and Slow Sipping.” Those who made the #DontDriveDrunk pledge had the opportunity to receive a souvenir photo to commemorate the event and their commitment to responsible drinking.
US DOT / NHTSA 2015 NATIONAL DATA:
- In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.