Jack Daniel’s, Legends and TEAM Coalition promoted responsible drinking on Saturday, April 23rd and Sunday, April 24th, 2016 in support of the Raise One Million ARMs campaign. At the Off the Rails Country Music Fest over a thousands fans decided to take responsibility seriously by making the #DontDriveDrunk pledge.
Outside of Toyota Stadium in Frisco, Texas fans added their names to the responsibility wall to demonstrate their commitment to keeping the the roads safe. Every fan who made the pledge and signed the wall had the opportunity to receive a souvenir photo, instant Jack Daniel’s merchandise and the opportunity to enter the Raise One Million ARMs sweepstakes.
All the responsible Off the Rails Country Music fans were entered to win a prize pack – including branded items from Jack Daniel’s and TEAM Coalition.