Jack Daniel’s, Legends Promote Raise One Million ARMs at Off the Rails Music Fest


Jack Daniel’s, Legends and TEAM Coalition promoted responsible drinking on Saturday, April 23rd and Sunday, April 24th, 2016 in support of the Raise One Million ARMs campaign. At the Off the Rails Country Music Fest over a thousands fans decided to take responsibility seriously by making the #DontDriveDrunk pledge.

Outside of Toyota Stadium in Frisco, Texas fans added their names to the responsibility wall to demonstrate their commitment to keeping the the roads safe. Every fan who made the pledge and signed the wall had the opportunity to receive a souvenir photo, instant Jack Daniel’s merchandise and the opportunity to enter the Raise One Million ARMs sweepstakes.

All the responsible Off the Rails Country Music fans were entered to win a prize pack – including branded items from Jack Daniel’s and TEAM Coalition.

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For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Brown-Forman, Legends, Anheuser-Busch Companies, National Basketball Association, the National Hockey League, Major League Baseball, Major League Soccer, NASCAR, National Football League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.