TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2017 Pro Bowl in Orlando, Florida on Sunday January 29, 2017 and Super Bowl LI in Houston, TX on Sunday February 5, 2017. Throughout the 2016 NFL season, each NFL team offered fans the opportunity to pledge to be a designated driver. At the end of the regular season, each NFL team selected one fan to be the Designated Driver for the 2016 Season.
More than 264,000 fans across the league participated in this life-saving program during the 2016 regular season. The Designated Drivers for the Season for the New England Patriots – John Sawa – and the Atlanta Falcons – Ralph Crook – attended Super Bowl LI compliments of TEAM Coalition and the NFL as the grand prize winners of the Responsibility Has Its Rewards sweepstakes.
At NRG Stadium, 960 NFL fans pledged to be “Good Sports” – responsible fans. Responsible fans are over 21 years of age, and they either promised to not drink alcohol or if they are drinking, chose to take public transportation, a ride-sharing app, or getting home safely with a friend after the game. All “Good Sports” who took the pledge were awarded a complimentary soft drink at the game.
Nearly 9,000 fans pledged to never drive drunk at the NFL Experience offered for nine days leading up to Super Bowl LI.
The first prize was awarded to the Designated Driver for the Season from the New York Jets – Zach Juviler. Mr. Juviler received a trip to the 2017 Pro Bowl in Orlando, FL.
US DOT / NHTSA 2015 NATIONAL DATA:
• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.