Major League Baseball, Budweiser and TEAM Coalition Encouraged Fans to Drink Responsibly at the 88th MLB All-Star Game presented by Mastercard
Major League Baseball (MLB), the Miami Marlins, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 7-11, 2017. Through the Budweiser Good Sport program, safe-ride home options and the Responsibility Has Its Rewards sweepstakes for designated drivers, more than 8,175 baseball fans of legal drinking age pledged to make it home safely.
Budweiser Good Sport is an in-stadium designated driver program that promotes responsible consumption and safe transportation among adult sports fans. Anheuser-Busch founded the program in 1986, and there are now 105 professional sports teams and venues participating each year.
Responsibility Has Its Rewards is an MLB league-wide sweepstakes which rewards one randomly–selected fan who pledged to be a designated driver with a trip to the All-Star Game presented by MasterCard. This year’s winner was Matt Terry, a responsible fan from West Bloomfield, Michigan who attended the Gatorade All-Star Workout Day, featuring T-Mobile Home Run Derby, and the 88th Midsummer Classic with his guest. Matt was recognized on the Marlins Park video board at the All-Star Game, serving as a representative of the nearly 585,000 MLB fans who pledged to be designated drivers last season.
Stop by our booth at Fan Fest to show you drink responsibly and win prizes! #Budweiser #GiveADamn #AllStarGame
Posted by Eagle Brands on Sunday, July 9, 2017
821 fans visited the Budweiser Good Sport designated driver sign-up location inside Marlins Park during this weekend’s festivities, where they took the pledge to drink responsibly and were rewarded with a soft drink coupon. 6,154 fans who visited MLB All-Star FanFest at the Miami Beach Convention Center pledged to be responsible, spun the “Give a Damn” prize wheel, added their autographs to a wall of signatures of responsible fans and received a souvenir photo displaying the responsibility message along with All-Star images. Each day one lucky and responsible fan received an All-Star Game jersey. Another 1,200 baseball fans in the Miami area made the responsible choice by taking advantage of a safe transportation option provided by Budweiser.
For the 14th consecutive season, MLB, Techniques for Effective Alcohol Management (TEAM) Coalition and Budweiser have joined together to make fans aware of the designated driver programs offered at MLB ballparks. The designated driver programs and the “Responsibility Has Its Rewards” sweepstakes promote safer roads by encouraging responsible drinking and positive fan behavior.
Anheuser-Busch and its wholesalers promote responsible drinking among baseball fans by implementing Budweiser Good Sport fan responsibility programs with 21 MLB ballparks throughout the season. Anheuser-Busch is an official sponsor of Major League Baseball.