Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

01/02/2018

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never to drive drunk and always have a designated driver.

Rose 2018-01-01 08-41-26AM
Rose 2018-01-01 09-38-00AM
Rose 2018-01-01 09-42-21AM
Rose 2018-01-01 09-58-48AM
Rose 2018-01-01 10-30-57AM

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

 

We believe that with great beer comes great responsibility and we’re thrilled to partner with TEAM Coalition and the Rose Bowl Stadium to help promote responsibility at the bowl game. For many fans, enjoying a beer on game day is part of the game day experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.<span class="su-quote-cite">Gene Giron, Responsibility Initiatives Manager, MillerCoors</span>
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the stadium, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>

 

MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com , at www.facebook.com/MillerCoors or on Twitter through @MillerCoors.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include MillerCoors, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Collegiate Athletic Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: michelleteamcoalition
TEAM Coalition