Blog Archives

Coors Light, RADD and TEAM Promote Responsible Drinking at 2019 Rose Bowl

While Ohio State and the University of Washington showed the sellout crowd an amazing game, Coors Light, RADD and TEAM Coalition partnered to offer a multi-faceted alcohol responsibility promotion in advance of the 105th Rose Bowl game on January 1, 2019. Before kick-off, 170 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph

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Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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Coors Light and TEAM Promote Responsible Drinking at 2016 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to Rose Bowl fans in the Fan Fest just outside the Rose Bowl Stadium in advance of the 102nd Rose Bowl game on January 1, 2016. Before kick-off, more than 150 Stanford and Iowa fans pledged to never drive drunk and always have a designated driver. In

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Rose Bowl Game in Pasadena, CA

Rose Bowl Game in Pasadena, CA Photo by Kim Schuster


TEAM Coalition