Blog Archives

Responsibility Has Its Rewards at the 2019 Coors Light NHL® Stadium Series

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2019 Coors Light NHL Stadium SeriesTM  at Lincoln Financial Field in Philadelphia, PA on February 23, 2019. While the Flyers and Penguins battled it out on the outdoor ice, 613 NHL® fans scored a responsibility hat trick off the ice,

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Responsibility Has Its Rewards at the 2019 Honda NHL® All-Star Game

(L to R): Cole Flint, TEAM Coalition; Carl Mittleman, President of Aramark Sports and Entertainment; David Hackett, District Sales Manager for MillerCoors; Jan Paul Matthews, Pittsburgh Penguins Designated Driver For the Season and winner of the Responsibility Has Its Rewards sweepstakes; Margaret Altman, guest of Mr. Matthews; Jackie Bartolomeo, NHL Social Impact, Growth & Legislative

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Fans Refreshed Responsibly at 2019 Bridgestone NHL Winter Classic

The NHL, Coors Light and TEAM Coalition promoted responsible drinking at the events surrounding the 2019 Bridgestone NHL Winter ClassicTM at Millennium Park in Chicago, IL and at Notre Dame Stadium in South Bend, IN. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! For the three days leading up the 2019 Bridgestone NHL Winter ClassicTM on January 1,

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Coors Light, RADD and TEAM Promote Responsible Drinking at 2019 Rose Bowl

While Ohio State and the University of Washington showed the sellout crowd an amazing game, Coors Light, RADD and TEAM Coalition partnered to offer a multi-faceted alcohol responsibility promotion in advance of the 105th Rose Bowl game on January 1, 2019. Before kick-off, 170 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph

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Braves Fans Get Home Safe

Fans who attended the Atlanta Braves games versus the Milwaukee Brewers at SunTrust Park on August 10, 11 & 12, 2018 were treated to a great weekend of baseball with the Braves taking the series two games to one. Off the field, nearly 100 fans showed their commitment to responsible drinking by autographing a giant

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Responsible Indianapolis 500 Fans End The Night With A Safe Ride Home

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 25, 26 and 27, 2018) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake

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Alcohol Responsibility at 2018 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Coors Light NHL Stadium SeriesTM in Annapolis, MD. In the PreGame festivities outside Navy-Marine Corps Memorial Stadium on Saturday, March 3, 2018, a total of 350 NHL fans made the pledge never to drive drunk and always to have a designated driver. “Refresh Responsibly. Get Home

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Responsibility Has Its Rewards at the 2018 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2018 NHL PreGame™, 2018 GEICO Skills Competition™ and the 2018 Honda NHL® All-Star Game in Tampa, FL on January 25, 26, 27 and 28, 2018. While the NHL® All-Stars displayed their amazing skills on the ice, 1,800 NHL®

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Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never

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Alcohol Responsibility at 2018 Bridgestone NHL Winter Classic

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Bridgestone NHL Winter ClassicTM at Citi Field in Flushing, NY. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! Prior to the game on January 1, 2018, 60 NHL fans made the pledge never to drive drunk, always to have a designated driver and

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TEAM Coalition