Braves Fans Get Home Safe

08/13/2018

Fans who attended the Atlanta Braves games versus the Milwaukee Brewers at SunTrust Park on August 10, 11 & 12, 2018 were treated to a great weekend of baseball with the Braves taking the series two games to one.

Off the field, nearly 100 fans showed their commitment to responsible drinking by autographing a giant responsibility wall and testing their accuracy at the Coors Light bean bag toss game. All participating fans received a free souvenir photo compliments of the Braves, Coors Light and TEAM Coalition. The 61 photos taken have been shared 215 times via text forwarding and social media, an average of 3.6 views per photo.

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We believe that with great beer comes great responsibility and we’re thrilled to partner with TEAM Coalition and the Atlanta Braves to help promote responsibility at the ballpark. For many fans, enjoying a beer on game day is part of the game day experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the ‘Responsibility Has Its Rewards’ campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Drunk driving prevention is the top priority for TEAM Coalition and all its 23-member organizations, which include MLB and MillerCoors.

MillerCoors
TEAM Coalition
US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

TEAM Coalition