Coors Light

Responsible Indianapolis 500 Fans End The Night With A Safe Ride Home

Responsible Indianapolis 500 Fans End The Night With A Safe Ride Home

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 25, 26 and 27, 2018) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake…

Alcohol Responsibility at 2018 Coors Light NHL Stadium Series

Alcohol Responsibility at 2018 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Coors Light NHL Stadium SeriesTM in Annapolis, MD. In the PreGame festivities outside Navy-Marine Corps Memorial Stadium on Saturday, March 3, 2018, a total of 350 NHL fans made the pledge never to drive drunk and always to have a designated driver. “Refresh Responsibly. Get Home…

Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never…

Responsible Indianapolis 500 Concertgoers

Responsible Indianapolis 500 Concertgoers

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 26, 27 and 28, 2017) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Snake Pit…

Alcohol Responsibility at 2017 Coors Light NHL Stadium Series

Alcohol Responsibility at 2017 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Coors Light NHL Stadium SeriesTM in Pittsburgh, PA. In the PreGame festivities outside Heinz Field on Friday, February 24th and Saturday, February 25th, a total of 593 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol…

Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated…