Alcohol Responsibility at 2017 Coors Light NHL Stadium Series


The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Coors Light NHL Stadium SeriesTM in Pittsburgh, PA. In the PreGame festivities outside Heinz Field on Friday, February 24th and Saturday, February 25th, a total of 593 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol to anyone under the legal drinking age. “Refresh Responsibly. Get Home Safe.” was the message.

Hockey fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.

Inside Heinz Field, an additional 401 fans pledged to be designated drivers at the 2017 Coors Light NHL Stadium Series game. In total, 994 NHL fans refreshed responsibly.

All responsible fans were entered to win a prize pack – including a $50 gift card and branded items from Coors Light and TEAM Coalition – proving that Responsibility Has Its Rewards®.


We believe that with great beer comes great responsibility and we’re thrilled to partner with TEAM Coalition and the NHL to help promote responsibility at the Stadium Series. For many fans, enjoying a beer on game day is part of the game day experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the ‘Responsibility Has Its Rewards’ campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.

TEAM Coalition

NHL and the NHL Shield are registered trademarks and NHL Stadium Series name and logo are trademarks of the National Hockey League. ©  NHL 2017.  All Rights Reserved.

TEAM Coalition