Coors Light

Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    …

Coors Light Encourages Soccer Fans to Freeze the Keys at Socio MX 2016

Coors Light Encourages Soccer Fans to Freeze the Keys at Socio MX 2016

Coors Light and TEAM Coalition partnered to promote responsible drinking and prevent drunk driving at Socio MX matches in Dallas, Houston, Los Angeles and San Jose.  The first responsibility activation was on June 29 and the last was on July 6, 2016. Hundreds of responsible soccer fans added their names to an inflatable soccer ball to demonstrate their commitment getting home safely. Every fan…

Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 NHL Draft™ Day Fan Fest at Canalside Buffalo on Friday, June 24, 2016. Prior to the NHL Draft™ held next door at First Niagara Center, 136 NHL fans made the pledge never to drive drunk, always to have a designated…

Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway

Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway

Responsible race fans earned valuable rewards at Indianapolis Motor Speedway during Indy 500 weekend (May 27, 28 and 29, 2016) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Indy 500 Snake Pit…

Seattle Mariners, Coors Light Reward Fans in September 2015

Seattle Mariners, Coors Light Reward Fans in September 2015

Responsible Seattle Mariners fans earned valuable rewards at games at Safeco Field on September 28, 29 and 30, 2015. The Mariners, Coors Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety. Hundreds of fans at the game made the pledge to be a designated driver for their group. Fans who pledged received…

Colorado Rockies, Coors Light Reward Fans in September 2015

Colorado Rockies, Coors Light Reward Fans in September 2015

Responsible Colorado Rockies fans earned valuable rewards at the Rockies games at Coors Field on September 3 and September 23, 2015. The Rockies, Coors Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety. Hundreds of fans at the game made the pledge to be a designated driver for their group. Fans who pledged received a free…