Responsible Colorado Rockies fans earned valuable rewards at the Rockies games at Coors Field on September 3 and September 23, 2015. The Rockies, Coors Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.
Hundreds of fans at the game made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Season. Throughout the season, one randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The prize will include two tickets to a World Series game. Every fan who received a photo was also directed to CoorsLightResponsibility.com to enter for a chance to win a trip to Hawaii.
US DOT / NHTSA 2013 NATIONAL DATA:
• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.