Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway


Responsible race fans earned valuable rewards at Indianapolis Motor Speedway during Indy 500 weekend (May 27, 28 and 29, 2016) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Indy 500 Snake Pit Presented by Coors Light that kicked off Sunday’s events before the 100th running of the Indianapolis 500.

Carb Day 2016-05-27 15-53-16PM
Snake Pit 2016-05-29 09-27-58AM
Snake Pit 2016-05-29 10-21-39AM

Throughout the weekend, more than 2,000 fans made the pledge to be responsible – never to drive drunk and to always have a safe ride home. Fans who made the pledge received a free souvenir photo, instant prizes and a chance to be selected as the winner of the Responsibility Has Its Rewards sweepstakes. One responsible fan from the weekend – Mike Moore of Bradenton, FL – received a prize pack of branded items.

We thank those race fans who signed the pledge to be responsible, to never drive drunk and always have a designated driver during race weekend at the Indianapolis Motor Speedway. It’s important to be responsible when choosing to consume alcohol, and always having a designated driver helps ensure safe travels home after a great day at the racetrack.J. Douglas Boles, Indianapolis Motor Speedway President
We believe that with great beer comes great responsibility and we were thrilled to partner with the Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility during the Indy 500 weekend of events. For many fans, enjoying a beer on race day is part of the Indy 500 experience, and we wanted to encourage fans to enjoy the race responsibly and ensure they had a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, brewers and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Indianapolis Motor Speedway

Great Beer Great Responsibility
TEAM Coalition

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition