Responsible race fans earned valuable rewards at Indianapolis Motor Speedway during Indy 500 weekend (May 27, 28 and 29, 2016) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Indy 500 Snake Pit Presented by Coors Light that kicked off Sunday’s events before the 100th running of the Indianapolis 500.
Throughout the weekend, more than 2,000 fans made the pledge to be responsible – never to drive drunk and to always have a safe ride home. Fans who made the pledge received a free souvenir photo, instant prizes and a chance to be selected as the winner of the Responsibility Has Its Rewards sweepstakes. One responsible fan from the weekend – Mike Moore of Bradenton, FL – received a prize pack of branded items.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.