The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2017 NHL Draft™ Fan Fest at the United Center on June 23-24, 2017. During the Fan Fest, 906 NHL fans made the right pick by pledging to never to drive drunk, always to have a designated driver and never provide alcohol to anyone under 21.
Hockey fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.
All responsible fans were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition – proving that Responsibility Has Its Rewards®.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.
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