Fans Refresh Responsibly at the 2017 NHL Draft™ Fan Fest

06/26/2017

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2017 NHL Draft™ Fan Fest at the United Center on June 23-24, 2017. During the Fan Fest, 906 NHL fans made the right pick by pledging to never to drive drunk, always to have a designated driver and never provide alcohol to anyone under 21.

Hockey fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.

All responsible fans were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition – proving that Responsibility Has Its Rewards®.

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We believe that with great beer comes great responsibility and we’re thrilled to partner with the NHL and TEAM Coalition to help promote responsibility at hockey events. For many fans, enjoying a beer on game day is part of the hockey experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the ‘Responsibility Has Its Rewards’ campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.

NHL
MillerCoors
TEAM Coalition

NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams. © NHL 2017.  All Rights Reserved.

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