Alcohol Responsibility at 2018 Bridgestone NHL Winter Classic


The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Bridgestone NHL Winter ClassicTM at Citi Field in Flushing, NY.

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Prior to the game on January 1, 2018, 60 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol to anyone under age. “Refresh Responsibly. Get Home Safe.” was the message. Hockey fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Fans shared their digital photos and the responsibility message by  posting photos on Facebook and Twitter. The 26 photos taken at the PreGame for the Winter Classic were viewed 99 times, an average of 4 views per photo.

Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo. All responsible fans were entered to win a prize pack – including a $50 gift card and branded items from Coors Light and TEAM Coalition – proving that Responsibility Has Its Rewards®.

Inside Citi Field, an additional 144 fans pledged to be designated drivers at the 2018 Bridgestone NHL Winter Classic on Monday. In total, 204 NHL fans refreshed responsibly.

The Detroit Red Wings Designated Driver for the Season for 2017, Sharon Turbiak, and her guest attended the Winter Classic as the Grand Prize winner of the Responsibility Has Its Rewards sweepstakes.

We believe that with great beer comes great responsibility and we’re thrilled to partner with TEAM Coalition and the NHL to help promote responsibility at the Winter Classic. For many fans, enjoying a beer on game day is part of the game day experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.Diane Wagner, Responsibility Commerce Manager, MillerCoors

The success of the ‘Responsibility Has Its Rewards’ campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.



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NHL and the NHL Shield are registered trademarks and NHL Winter Classic name and logo are trademarks of the National Hockey League. ©  NHL 2017.  All Rights Reserved.

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