Blog Archives

Fans Refreshed Responsibly at 2019 Bridgestone NHL Winter Classic

The NHL, Coors Light and TEAM Coalition promoted responsible drinking at the events surrounding the 2019 Bridgestone NHL Winter ClassicTM at Millennium Park in Chicago, IL and at Notre Dame Stadium in South Bend, IN. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! For the three days leading up the 2019 Bridgestone NHL Winter ClassicTM on January 1,

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Alcohol Responsibility at 2018 Bridgestone NHL Winter Classic

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Bridgestone NHL Winter ClassicTM at Citi Field in Flushing, NY. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! Prior to the game on January 1, 2018, 60 NHL fans made the pledge never to drive drunk, always to have a designated driver and

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Responsibility Has Its Rewards Campaign at 2016 Honda NHL® All-Star Game

The NHL teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2016 NHL Fan FairTM and the 2016 Honda NHL® All-Star Game this past weekend. While the NHL® All-Star players displayed amazing skills on the ice, 105 NHL fans pulled off a responsibility hat trick off the ice, making

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Responsibility Has Its Rewards Campaign at 2016 Bridgestone NHL Winter Classic

While the world welcomed the New Year, the NHL® teamed up with Coors Light (the official beer of the NHL), Molson Canadian (the official imported beer of the NHL) and TEAM Coalition to promote responsibility among NHL fans at the 2016 Bridgestone NHL Winter Classic® at Gillette Stadium. A total of 1,961 NHL fans pledged to have a

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Responsibility Has Its Rewards Campaign at 2015 Bridgestone NHL Winter Classic

While the world welcomed the New Year with outdoor hockey in the nation’s capital, the NHL® teamed with Coors Light (the official beer of the NHL), Molson Canadian (the official imported beer of the NHL), the American Red Cross and TEAM Coalition to promote responsibility among NHL fans at the 2015 Bridgestone NHL Winter Classic®.

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TEAM Coalition