Responsibility Has Its Rewards Campaign at 2016 Honda NHL® All-Star Game


The NHL teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2016 NHL Fan FairTM and the 2016 Honda NHL® All-Star Game this past weekend. While the NHL® All-Star players displayed amazing skills on the ice, 105 NHL fans pulled off a responsibility hat trick off the ice, making the pledge to: never drive drunk, always have a designated driver and never provide alcohol to anyone under 21.

“Freeze the Keys. Designate a Driver.” was the message. A total of 105 NHL fans pledged to have a designated driver always and never drive drunk at Bridgestone Arena. Those who pledged to be designated drivers inside the arena earned a complimentary soft drink.

In addition, at the 2016 NHL Fan FairTM in the Music City Center, NHL fans had the opportunity to add their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads.  The 1,422 fans who made the pledge at the 2016 NHL Fan FairTM received a souvenir photo.

All fans who made the pledge at Bridgestone Arena or NHL Fan Fair were entered to win a prize pack – including a $50 gift card and branded items from Coors Light and TEAM Coalition.

One fan in attendance was Annie Pulcini, the Columbus Blue Jackets Designated Driver for the Season. She earned her title, which featured a trip to the 2016 NHL® All-Star Weekend , including airfare, hotel accommodations and tickets to the 2016 Honda NHL All-Star Skills CompetitionTM and the 2016 Honda NHL® All-Star Game, by having her pledge to be a designated driver at a Blue Jackets home game at Nationwide Arena be selected in a random drawing.


We believe that with great beer comes great responsibility, and we’re thrilled to partner with the NHL and TEAM Coalition to help promote responsibility at hockey events,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “For many fans, enjoying a beer at the game is part of the hockey experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the ‘Responsibility Has Its Rewards’ campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.

TEAM Coalition

NHL and the NHL Shield are registered trademarks and NHL Fan Fair name and logo, the NHL All-Star logo and NHL All-Star Skills Competition name and logo are trademarks of the National Hockey League.

© NHL 2016.  All Rights Reserved.

TEAM Coalition