Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 26, 27 and 28, 2017) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Snake Pit Presented by Coors Light on race day.
Throughout the weekend, more than 1,300 fans made the pledge to be responsible – never to drive drunk and end their night with a safe ride home. Fans who made the pledge received a free souvenir photo and instant prizes.
We thank those race fans who signed the pledge to be responsible, to never drive drunk and always have a designated driver during race weekend at the Indianapolis Motor Speedway. It’s important to be responsible when choosing to consume alcohol, and always having a designated driver helps ensure safe travels home after a great day at the racetrack.J. Douglas Boles, Indianapolis Motor Speedway President
We believe that with great beer comes great responsibility and we were thrilled to partner with the Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility during the Indy 500 weekend of events. For many fans, enjoying a beer on race day is part of the Indy 500 experience, and we wanted to encourage fans to enjoy the race responsibly and ensure they had a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, brewers and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:
• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.