The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2019 Coors Light NHL Stadium SeriesTM at Lincoln Financial Field in Philadelphia, PA on February 23, 2019. While the Flyers and Penguins battled it out on the outdoor ice, 613 NHL® fans scored a responsibility hat trick off the ice, making the pledge to never drive drunk, always have a designated driver and never provide alcohol to anyone under 21.
All the responsible fans at PreGame added their names to the Responsibility Puck – an 8-foot replica of an official NHL® puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. And they received a souvenir photo and were entered for a chance to win an NHL® prize pack including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition. Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 305 photos taken at the PreGame were viewed 475 times, an average of 1.6 views per photo.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.