Responsibility Has Its Rewards at the 2019 Honda NHL® All-Star Game


(L to R):

Cole Flint, TEAM Coalition; Carl Mittleman, President of Aramark Sports and Entertainment; David Hackett, District Sales Manager for MillerCoors; Jan Paul Matthews, Pittsburgh Penguins Designated Driver For the Season and winner of the Responsibility Has Its Rewards sweepstakes; Margaret Altman, guest of Mr. Matthews; Jackie Bartolomeo, NHL Social Impact, Growth & Legislative Affairs and Jacob Sandoval, TEAM Coalition.

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2019 NHL Fan FairTM presented by SAP, 2019 Honda NHL® All-Star Weekend and the 2019 Honda NHL® All-Star Game in San Jose, CA on January 24, 25, 26 and 27, 2019. While the NHL® All-Stars displayed their amazing skills on the ice, 1,598 NHL® fans scored a responsibility hat trick off the ice, making the pledge to never drive drunk, always have a designated driver, and never provide alcohol to anyone under 21.

Congratulations to Jan Paul Matthews, Pittsburgh Penguins Designated Driver for the Season and grand prize winner of the Responsibility Has Its Rewards sweepstakes. Mr. Matthews was recognized on the SAP Center video board during halftime of the championship game at the 2019 Honda NHL® All-Star Game.

All the responsible fans at Fan Fair added their names to the Responsibility Puck – an 8-foot replica of an official NHL® puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads.  All the responsible fans received a souvenir photo and were entered for a chance to win an NHL® prize pack including a $50 gift card and branded items from Coors Light and TEAM Coalition. Fans shared their digital photos and the responsibility message by  posting photos on Facebook and Twitter. The 749 photos taken at Fan Fair were viewed 1,306 times, an average of 1.7 views per photo.

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The Coors Light branded designated driver booth inside SAP Center was busy for both the Friday night 2019 SAP NHL All-Star Skills™ as well as the Saturday night 2019 Honda NHL® All-Star Game. 140 fans pledged to be designated drivers at SAP Center. Combined with the count from Fan Fair, a total of 1,738 NHL fans pledged to be responsible during the 2019 NHL All-Star Weekend.
We believe that the only way to celebrate is to do so responsibly. Through our designated driver programs with the NHL and TEAM Coalition, we are making sure that beer drinkers have a range of options to get home safely and prevent drunk driving.Diane Wagner, Alcohol Responsibility Manager for MillerCoors

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

National Hockey League


TEAM Coalition

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition