Responsibility Has Its Rewards at the 2019 Honda NHL® All-Star Game


(L to R):

Cole Flint, TEAM Coalition; Carl Mittleman, President of Aramark Sports and Entertainment; David Hackett, District Sales Manager for MillerCoors; Jan Paul Matthews, Pittsburgh Penguins Designated Driver For the Season and winner of the Responsibility Has Its Rewards sweepstakes; Margaret Altman, guest of Mr. Matthews; Jackie Bartolomeo, NHL Social Impact, Growth & Legislative Affairs and Jacob Sandoval, TEAM Coalition.

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2019 NHL Fan FairTM presented by SAP, 2019 Honda NHL® All-Star Weekend and the 2019 Honda NHL® All-Star Game in San Jose, CA on January 24, 25, 26 and 27, 2019. While the NHL® All-Stars displayed their amazing skills on the ice, 1,598 NHL® fans scored a responsibility hat trick off the ice, making the pledge to never drive drunk, always have a designated driver, and never provide alcohol to anyone under 21.

Congratulations to Jan Paul Matthews, Pittsburgh Penguins Designated Driver for the Season and grand prize winner of the Responsibility Has Its Rewards sweepstakes. Mr. Matthews was recognized on the SAP Center video board during halftime of the championship game at the 2019 Honda NHL® All-Star Game.

All the responsible fans at Fan Fair added their names to the Responsibility Puck – an 8-foot replica of an official NHL® puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads.  All the responsible fans received a souvenir photo and were entered for a chance to win an NHL® prize pack including a $50 gift card and branded items from Coors Light and TEAM Coalition. Fans shared their digital photos and the responsibility message by  posting photos on Facebook and Twitter. The 749 photos taken at Fan Fair were viewed 1,306 times, an average of 1.7 views per photo.

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The Coors Light branded designated driver booth inside SAP Center was busy for both the Friday night 2019 SAP NHL All-Star Skills™ as well as the Saturday night 2019 Honda NHL® All-Star Game. 140 fans pledged to be designated drivers at SAP Center. Combined with the count from Fan Fair, a total of 1,738 NHL fans pledged to be responsible during the 2019 NHL All-Star Weekend.
We believe that the only way to celebrate is to do so responsibly. Through our designated driver programs with the NHL and TEAM Coalition, we are making sure that beer drinkers have a range of options to get home safely and prevent drunk driving.<span class="su-quote-cite">Diane Wagner, Alcohol Responsibility Manager for MillerCoors</span>

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>

National Hockey League
The National Hockey League (NHL®), founded in 1917, will celebrate its Centennial anniversary in 2017. The year-long celebration will pay tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League will also celebrate 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 30 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey’s most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as MillerLite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at, at or on Twitter at @MillerCoors.

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Hockey League, MillerCoors, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.