The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2019 NHL Fan FairTM presented by SAP, 2019 Honda NHL® All-Star Weekend and the 2019 Honda NHL® All-Star Game in San Jose, CA on January 24, 25, 26 and 27, 2019. While the NHL® All-Stars displayed their amazing skills on the ice, 1,598 NHL® fans scored a responsibility hat trick off the ice, making the pledge to never drive drunk, always have a designated driver, and never provide alcohol to anyone under 21.
Congratulations to Jan Paul Matthews, Pittsburgh Penguins Designated Driver for the Season and grand prize winner of the Responsibility Has Its Rewards sweepstakes. Mr. Matthews was recognized on the SAP Center video board during halftime of the championship game at the 2019 Honda NHL® All-Star Game.
All the responsible fans at Fan Fair added their names to the Responsibility Puck – an 8-foot replica of an official NHL® puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. All the responsible fans received a souvenir photo and were entered for a chance to win an NHL® prize pack including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition. Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 749 photos taken at Fan Fair were viewed 1,306 times, an average of 1.7 views per photo.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.