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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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#ResponsibleRedskins vs. Giants 2016

Fans who attended the Washington Redskins game versus the New York Giants at FedExField on Sunday January 1, 2017 were treated to an exciting day of division rivalry football. Redskins fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC East rivals. Over one thousand fans pledged to be Good Sports – designated drivers

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#TitansDesignate vs. Texans 2016

Fans who attended the Tennessee Titans game versus the Houston Texans at Nissan Stadium on Sunday January 1, 2017 were treated to an exciting afternoon of division rivalry football. Titans fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. Hundreds of fans pledged to be Good Sports – designated drivers

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Responsible Fans Rewarded at the LA Rams game vs. Cardinals

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Arizona Cardinals game at the LA Memorial Coliseum on Sunday, January 1, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans

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#BillsFansNeverDriveDrunk vs. Dolphins 2016

Fans who attended the Buffalo Bills game versus the Miami Dolphins at New Era Field on Saturday December 24, 2016 were treated to an exciting afternoon of division rivalry football. Bills fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC East rivals. Hundreds of fans pledged to be Good Sports – designated drivers for

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Responsible Fans Rewarded at the LA Rams game vs. 49ers

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. San Francisco 49ers game at the LA Memorial Coliseum on Saturday, December 24, 2016. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds

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#TexansNeverDriveDrunk vs. Jags 2016

Fans who attended the Houston Texans game versus the Jacksonville Jaguars at NRG Stadium on Sunday December 18, 2016 were treated to an exciting day of division rivalry football. Texans fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. 1,256 fans pledged to be Good Sports – designated drivers for their

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Responsible Fans Rewarded at the LA Rams game vs. Falcons

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Atlanta Falcons game at the LA Memorial Coliseum on Sunday, December 11, 2016. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans

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#BarkResponsibly vs. Bengals 2016

Fans who attended the Cleveland Browns game versus the Cincinnati Bengals at FirstEnergy Stadium on Sunday December 11, 2016 were treated to an exciting afternoon of division rivalry football. Browns’ fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC North rival. Hundreds of fans pledged to be Good Sports –

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#ResponsibleColts vs. Texans 2016

Fans who attended the Indianapolis Colts game versus the Houston Texans at Lucas Oil Stadium on Sunday December 11, 2016 were treated to a thrilling afternoon of division rivalry football. Colts’ fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. Hundreds of fans pledged to be Good Sports – designated drivers

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TEAM Coalition