Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Arizona Cardinals game at the LA Memorial Coliseum on Sunday, January 1, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.
Hundreds of fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. One randomly selected responsible fan will be the grand prize winner of the RHIR sweepstakes. The prize will include a $250 NFLShop.com gift card.
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.