D.C. United Host Heineken Designated Driver Challenge

05/22/2017

D.C. United hosted the first Heineken Designated Driver Challenge match of the season when the Club faced off against the Chicago Fire on May 20, 2017. Supporters cheered on the home side responsibly by pledging to get home safely and earning D.C. United additional points in the challenge.

Before the match kicked off, 81 supporters helped the Black & Red earn points in the Heineken Designated Driver Challenge, a friendly competition to find out which Club can sign up the most responsible supporters who promise never to drive drunk. Those fans autographed the wall of responsibility and posed for a free souvenir photo.

United 2017-05-20 13-09-11PM
United 2017-05-20 14-38-58PM
United 2017-05-20 12-59-55PM

Each designated driver and responsible supporter earns their favorite Club points in the competition. The Heineken Designated Driver Challenge winner will be the Club with the most points at the end of the season.

Major League Soccer is happy to support and continue to work alongside TEAM Coalition in support of the key objectives of improving the game day experience for all our guests, together with the extremely successful Responsibility Has Its Rewards and the Designated Driver programs. The work that TEAM continues to be involved in can only make our events safer and more secure for all attending and supporting soccer. We are privileged to be a partner with TEAM.Ray Whitworth, Senior Vice President of Security & Operations with Major League Soccer and Chairman of TEAM Coalition
HEINEKEN USA is proud to be a member of TEAM Coalition and promote responsibility throughout the MLS season. The Responsibility Has Its Rewards program is an engaging way to support designated drivers in making responsible decisions. By working with TEAM Coalition and MLS, we support a fun and safe environment for our fans to enjoy the great game of soccer.Tara Rush, SVP and Chief of Corporate Relations, HEINEKEN USA
D.C. United
HEINEKEN USA
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:
  • In 2015 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
TEAM Coalition